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ABOUT US

We’re a team dedicated to creating impact in the Ummah

With a collective experience of over 30 years in business, we’ve covered a broad spectrum of marketing services and business expertise ranging from product development to logistics to branding to strategy to marketing across different industries.

We’re a team dedicated to creating impact in the Muslim Ummah

With a collective experience of over 30 years in business, we’ve covered a broad spectrum of marketing services and business expertise from product development to logistics to branding to strategy to marketing across different industries.

Reach greater heights of success with us

We’ve helped newbies and multimillion-dollar business owners alike reach greater heights of success through expanding their mindsets and implementing proven systems and strategies.

We’re different because...

we don’t just guide you on how to make money; we help you build an inspiring vision that impacts the world, leaves a legacy and benefits you in the akhirah, all the while helping you escape the restrictions of time and freedom.

Providing
ongoing support:

We provide ongoing support for as long as you need it, so you’re not alone in those risky decisions. We can show you how to build a business that sets you on the journey to creating impact on the people around you.

Specialists in the knowledge sector:

We specialise in building profitable ventures in the field of knowledge and have generated hundreds of thousands in income for ourselves and our clients across coaching, consulting and course creation.

Impacted
millions of Muslims:

We’ve built a name for ourselves with our ever-growing success stories and through our work with some of the world’s leading Muslim organisations and personalities. This is why we have strong trust, experience and expertise in the Muslim Market.

Mohammad Arshad

Even though he was happy with the impact he was making, a dilemma began forming in his mind: he hadn’t put his family first. As a husband and father, this realisation was a turning point for him.

The thought of having to send his kids to public school or being unable to fulfil their needs easily was scary. He found himself at a crossroads where he had to decide if he wanted to focus on making money alone or find a way to do both, while having enough time to live each day to the fullest.

Mohammad’s journey to helping the community began after University when he decided that he wanted to do something meaningful. He began volunteering for the Muslim Youth Helpline and continued it for five years before transitioning to other roles and becoming the Ameer of Al-Maghrib Institute, which he helped launch into the UK. He also got headhunted to become part of the launch team at iERA and worked for them as the Head of Operations.

But when he realised that he needed to take care of his responsibilities as the head of the family too, he decided to find a way that allowed him to give his family the opportunities they deserved.

That was the start of his entrepreneurial journey, and since then, he has been able to build and launch successful businesses, brands and products globally.

It started with people reaching out to him for general advice and guidance about their businesses and turned into mentorship and coaching sessions where they wanted real transformations. Mohammad founded a company called ‘Muslim Mastery’ where he trains Muslims to fulfill their potential and reach success, through which he discovered the perfect recipe for combining his passions of building businesses and serving Allah and His creation. It also involves working with speakers and celebrities to help them with confidence and communication.

He has helped build or grow various organisations, including AlMaghrib Institute, ArRahma Trust, iERA, One Ummah and Cambridge Islamic College.

Mohammad is a leader, trainer, coach and mentor with over 15 years of experience in helping Muslim organisations inspire people, influence change and impact the world.

Faisal Amjad

Born and bred in Nottingham, Faisal graduated in law but didn’t enjoy it. After working in corporate retail, such as Boots and The Perfume Shop head office as a buyer, he returned to Law School to become a solicitor.

He was told to stop being a ‘jack of all trades’ and focus on one thing. But after feeling uninspired in law, stuck and unfulfilled in the NHS and multiple other attempts at start-ups, he vowed to figure it out himself.

The constant push to excel in one field and stop experimenting made him try out start-ups and passive income projects like Kindle, but none of these made him happy. To find fulfilment outside work, he involved himself in extracurricular activities. Around the same time, he began working for the NHS in a senior procurement role but felt soulless and stuck.

He started questioning his purpose in life.

He didn’t know what to do, so instead of feeling miserable in a job he hated, he decided to quit.

Things took a turn when he decided to figure it out himself and do something that he’d actually enjoy. That’s when he started selling on Amazon. He launched 20 products across the automotive, health and beauty, electronics, toys and games and photography sectors, went to China, and soon partnered with Mohammad to scale up and accelerate their Amazon and e-commerce success. Over the course of the next few years, they developed a brand new consumer tech product which launched on Kickstarter and hit the funding target on day 1. They also launched it in the US in retail and online and developed an entire range of smart home products.

The challenges of finding decent marketers to support their growth led them to learn marketing themselves and eventually partner with Ameen to launch a marketing agency called Life Digital.

Fast forward, and together the trio founded Muslim CEO, which trains clients to set up knowledge businesses that help them become rich with impact!

He founded an organisation called KNOW, centred around lifelong learning and holistic education with a focus on achieving a ‘Second Golden Age’ of Islam by helping people find their purpose and fulfil their potential.

Faisal is a proud generalist and a highly experienced, well-rounded entrepreneur with a legal background, considerable start-up experience alongside corporate procurement roles. His area of expertise is primarily in brand strategy, design and content.

Ameen Omar

The same campaigns that generated 10x ROI for the company got him fired.

The words of the HR manager on his way out stayed with him forever: “Maybe doing your own thing is more suited to you.”

And wasn’t she absolutely right!

Ameen grew up in the UAE, a multicultural place with people from all over the world. He got three degrees from three different Universities and had plans to become a teacher before realising that his calling was in the business world.

He started taking online courses to study digital marketing while doing a basic job and soon found himself immersed in learning about psychology and e-commerce. So when he got another job in social media at a large tech company in Dubai, he was shocked to see that most people on the marketing team there didn’t know what they were doing. He struggled to do as he was told because he knew the strategies they wanted to implement were wrong. His expertise was way ahead of what they expected. He got fired for ‘losing the company money,’ while the campaigns he set up continued to generate 10x ROI for the company.

So when he thought about what the HR Manager had said and how he knew more than even the managers, he knew it was time to be his own boss.

Ameen went all in on business – working with Mohammad and Faisal, and is now coaching Muslims to start knowledge-based businesses and courses.

He is a published author of a revolutionary book: The Shepherd’s Way, which dives deep into how the modern Muslim man can identify and reclaim his masculine identity and confidence in line with the teachings of the Quran and the Sunnah of the prophet Muhammad (PBUH). He also hosts a popular podcast, ‘Mind Heist’ , which addresses topics relevant to the Muslim youth.

Ameen is a results-driven, self-taught digital marketer and paid traffic whizz who thrives on challenges and combines the timeless principles of marketing with the latest digital innovations to create the most effective and scalable campaigns. His area of expertise is primarily in funnel design and online advertising using Facebook and Google.

With different skills and expertise but a shared vision, we’ve together created a space that not only propels Muslims towards success but also inspires them to live a life of fulfilment and purpose.

We envision a world filled with better, richer, happier Muslim families.

Our mission is to train Muslims to start highly profitable businesses, achieve freedom and impact the world by sharing what they know online.

We believe family is the biggest motivation to excel and progress in life because each one of us wants to see our families live better and more fulfilled lives.

Happier families create stability and stability is the perfect foundation for creating an impact! That’s how we’re impacting lives and making a difference. Will you join us?